Marketing and Communication Strategist with over 8 years of experience with international companies and global brands
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I am a marketing professional with 8 years worth of experience. I had the pleasure of working for international companies and global brands. My most recent employer is Author Solutions Inc. (ASI) where I worked as a brand manager. ASI is the self-publishing arm of the publishing giant, Penguin-Random House. Before that I was a Product Marketing Manager for Mister Donut Philippines under Ramcar Food Group - the Philippine Franchisee of the global food chain KFC. I am very much positive that the professional fulfillment I had in the Philippines will be matched here in Mumbai.
Author Solutions, Inc.
2012 - 2013
• Handled US, UK and Singapore imprints/ brand • Oversee marketing communication functions like e-mailers and website’s monthly promotions • Oversee Online Reputation Management functions through social media websites, blogs and microsites • Directed inter-department functions like lead generation, budget spend and lead distribution; marketing communication efforts like web content, newsletters and mailers; analytics and monitoring of sales • Formulated and executed strategies to achieve sales growth through monthly sales offers and promotions
Ramcar Food Group (Mister Donut)
Product Marketing Manager
2010 - 2012
• In-charge of development, implementation & monitoring of new products aimed at increasing like to like sales and brand key metrics. • Managed the marketing budget and allocation to cover end to end launch initiatives (i.e. ATL and BTL advertising, online, sales and franchising programs, etc.) • Directed inter-department functions from research and development, supply chain management, plant operations and business operations and market research. • Directed creative and media executions through TV & radio commercials, online/ digital advertisement. • In-charge of Online Reputation Management through maintaining the website, social media websites; organizing bloggers events to ensure good presence online
2008 - 2010
• Overall in-charge of direct marketing efforts from planning, implementation and evaluation aimed at increasing new customers. • Handled promotions heavy on Internet and database marketing: Maintained/ updated content on the website; maintained online shop; maintained social media websites to improve lead generation. • In-charge of periodic email and SMS blasts through the customer database • Overall in-charge of maintaining good customer relationship through end-to-end customer service programs (from staff training to implementation and monitoring of customer service activities).