Loading....
SIGN UP!
Before you proceed to sign up,
Please select one of the following!
I want to Hire
--OR--
I want to Work as an
  1. »
  2. »
  3. Aureen Abcede-Chinchpure

Aureen Abcede-Chinchpure

Marketing and Communication Strategist with over 8 years of experience with international companies and global brands

Maharashtra, India |
Minimum Rate: Rs.200 / hour

Select Project to Invite

Maximum of 100 invites for Featured Projects and 30 invites for not Featured Projects can be sent for one project and already invited contractor will be automatically skipped.

ABOUT
USER NAME:
aureenchinchpure
Last Signed in: 09 Feb, 2014
GENDER:
Female
MEMBER SINCE:
August, 2013
EXPERIENCE:
8 Year

INTRODUCTION:

I am a marketing professional with 8 years worth of experience. I had the pleasure of working for international companies and global brands. My most recent employer is Author Solutions Inc. (ASI) where I worked as a brand manager. ASI is the self-publishing arm of the publishing giant, Penguin-Random House. Before that I was a Product Marketing Manager for Mister Donut Philippines under Ramcar Food Group - the Philippine Franchisee of the global food chain KFC. I am very much positive that the professional fulfillment I had in the Philippines will be matched here in Mumbai.


OCCUPATION:
Marketing and Communication Expert

EMPLOYMENT:

Author Solutions, Inc.

Brand Manager
2012 - 2013

• Handled US, UK and Singapore imprints/ brand • Oversee marketing communication functions like e-mailers and website’s monthly promotions • Oversee Online Reputation Management functions through social media websites, blogs and microsites • Directed inter-department functions like lead generation, budget spend and lead distribution; marketing communication efforts like web content, newsletters and mailers; analytics and monitoring of sales • Formulated and executed strategies to achieve sales growth through monthly sales offers and promotions

Ramcar Food Group (Mister Donut)

Product Marketing Manager
2010 - 2012

• In-charge of development, implementation & monitoring of new products aimed at increasing like to like sales and brand key metrics. • Managed the marketing budget and allocation to cover end to end launch initiatives (i.e. ATL and BTL advertising, online, sales and franchising programs, etc.) • Directed inter-department functions from research and development, supply chain management, plant operations and business operations and market research. • Directed creative and media executions through TV & radio commercials, online/ digital advertisement. • In-charge of Online Reputation Management through maintaining the website, social media websites; organizing bloggers events to ensure good presence online

HMR Auctions

Marketing Manager
2008 - 2010

• Overall in-charge of direct marketing efforts from planning, implementation and evaluation aimed at increasing new customers. • Handled promotions heavy on Internet and database marketing: Maintained/ updated content on the website; maintained online shop; maintained social media websites to improve lead generation. • In-charge of periodic email and SMS blasts through the customer database • Overall in-charge of maintaining good customer relationship through end-to-end customer service programs (from staff training to implementation and monitoring of customer service activities).

EDUCATION:

University of Santo Tomas

AB Journalism
2000 - 2004
View Employment and Education Details Hide
PORTFOLIO
WORK HISTORY
No Work History!
SKILLS
Journalistic Writing
10
Social Media Marketing
10
Public Relations
8
Marketing Strategy
9
Online Writing
9
Freelance Marketing
10

OVERVIEW

EARNING:
Total  Rs. 0
Per Client   Rs. 0.00
CLIENTS:
Total 0

RECENT FEEDBACKS

No Feedbacks yet!