Top Digital Marketer with 7+ years experience
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Digital Marketing| SEO| SEM| PPC| Social Media| Lead Generation| Website Creation |Web Analytics| Branding|PR|Sales Funnel Optimization Infographic of my Profile : http://vizualize.me/hiteshkothari Experience : 7+ years I have worked in the top 50 IT companies in the world like IBM, Infosys, Sonata Software etc. as a Digital Marketer/Marketing Manager. I have also worked with the world's best Digital Marketer, Neil Patel as an Internet Marketing Consultant for the Advanced Program for 6 months. Few of my skills in Digital Marketing : Website Optimization, Lead Generation, Social Media Marketing ( Facebook/twitter/LinkedIn/Instgram), email Marketing, PPC - Google Ads and Social Media Ads, Google Analytics, Mobile App marketing, Sales Funnel Optimization, etc. Other skills are : Digital Marketing Social Media Marketing Corporate Communications Web Analytics Search Engine Optimisation (SEO) Corporate & Campus Branding Marketing Consulting • Web presence & outreach (Website, 3rd party sites marketing) • Digital marketing • Content Marketing • Social media marketing • E-mail marketing • Search Engine Optimization • Search Engine Marketing (Pay Per Click) • Mobile app development • Web Analytics • Lead Generation • Sales Funnel Development • Branding • Content & Design and a few more… If you need to utilize any of my experience, more than happy to take it forward! Look forward to working with you! :) Hitesh P.S : We can talk on Skype, if needed.
Assistant Marketing Manager
2014 - 2015
Handling the Digital Marketing across the Business Units.
IBM Global Services
Digital Marketing Specialist
2011 - Present
Infographic of my Profile : http://vizualize.me/hiteshkothari 1. Campaign Planning & Execution : a) Work along with A/NZ Demand Programs team members by identifying, planning, coordinating and executing demand generation campaigns b) Review the Campaign Maps & suggest changes before finalizing & implementing them. c) Execution of lead generation, opportunity creation programs planned on quarterly/yearly basis along with other team members. d) Carry support to business growth and development through the execution of marketing objectives & policies. 2. Competition Research : a) Conduct competition research studies defined by senior professionals and management in the A/NZ marketing team b) Liaise with suppliers, customers and other agencies to ensure the organization is well informed on changing market conditions and trends c) Identify market opportunities and advises on the development, coordination and implementation of plans for the IBM promotional activities through website and social media. 3. Digital Marketing : a) Website : Coordinate and participate in Website development and management, through initial Web concept and testing to ongoing monitoring of market success b) Web Analytics : Generate & study Web Analytics reports of the IBM A/NZ sites and provide in-depth analysis and recommendations to the internal and external (agencies) stakeholders. c) Social Media : Handle YouTube & Twitter sites and help in Brand Building activities and promotion of the company. d) Process Improvement: Simplifying the Digital marketing steps which help us to work better with the Web Production Teams & Campaign Planners teams. e) Execute the Digital part of all the Marketing campaigns.
Marketing Executive (Corporate Marketing / Communications)
2008 - Present
1. Market/Competition Research: a) Carried out Market Research on the industry trends and suggest recommendations on the existing services. b) Extensive competition research on products & recommend on content updates as a part of the web strategy and re-positioning of the services. c) Roll out a marketing plan on the Sales and promotions, advice on distribution channels. 2. Internal Communications : a) Assist and coordinate in the marketing plans & surveys which affect the overall business & positioning of the company by participating in various IT surveys (like DQ Top 20, Zinnov, PC Quest, and EDGE Magazine). This involved interacting with employees, collection of the data and meeting the deadlines. b) Internal Newsletters: Working with the design team on implementation on the concept. 3. Digital Marketing : a) Led the 360º Digital Marketing initiatives from SEO/SEM, Social Media Optimization, Website Updates & Maintenance, Blogs, Competition Research, Web Analytics Report sent to all the group Heads of the company etc. b) Generating leads through Online Campaigns and tracking through Web Tracking Tools 4. External Communications: a) Assisting in the Press Conferences, interactions with Media listing & communicating with the Press Publications, PR Agencies, etc. b) Worked with a few external consulting agencies to keep abreast of the changing market conditions and new trends to stay ahead of the competition 5. Campus Branding: a) Campus Advantage Program: Spearheaded a program on Bridging gap between the college and corporate and at the same time, help Sonata gain visibility in the Engineering colleges as a part of the Branding Activities. Regular Interactions with the top 5 Engineering colleges of Bangalore Principals, Placement Officers and Social networking with the Campus leaders. b) Conceptualized/organized an event for BMS College of Engineering. (UTSAV-SONATA CUP) c) Interaction with the fresher’s of Sonata on branding ideas.
2015 - Present
Spearheading the digital marketing and offline marketing activities for clients.
Internet Marketing Consultant
2015 - 2016
I worked as an Internet marketing consultant with one of the world's best Digital marketer, Neil Patel where I help startups to billion $ companies with their internet marketing.