SEO Analyst, Social Media Manager, Digital Marketing Consultant
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Dynamic, innovative, and profit-driven digital marketing professional with 3+ years of success in developing and managing marketing programs that achieve brand awareness, product positioning, communication with targeted audiences, and demand generation. I have also got featured in BizHUMM's list of Top 100 Business Bloggers 2015 (http://bizhumm.com/top-100-business-bloggers/) • Experience: +3 years of hands-on digital marketing experience, strategic planning, execution and leadership (Check out my website www.utkarshsharma.com) • Savvy: Expert brand strategist focused on long-term marketing support based on competitive intelligence and consumer expectations. Professional Skills • Startup/Enterprise SEO: Deep experience in strategizing and delivering rankings, qualified visitors and revenue for large and complex web environments. Proven ability to deliver top rankings for the world’s competitive keywords. • On-Page SEO: Detailed knowledge of Technical SEO including Canonical Strategies, Pagination Strategies, Duplicate Content Remediation, Conversion Testing, Site Architecture, Link Acquisition and Content Marketing Strategies • Off-Site SEO: Expert at developing post-penguin link acquisition strategies that generate explosive rankings growth. Experienced at integrating and executing social media campaigns that drive traffic growth, conversions, and rankings increases. • App SEO/App Store Optimization (ASO): Good knowledge in Mobile App SEO, with a track record of executing Google Play Store and Apple iTunes campaigns. Deep understanding of app marketplace search algorithms, ranking factors, and acquisition. • Pay Per Click: Thorough knowledge of Information Architecture, Conversion Optimization, meta-tags, microformats, and content optimization. • Social Media Managment: Ability to merge creativity and technical expertise in devising social media campaigns and strategies that connect businesses with consumers and result in market share growth.
Book My Forex Pvt. Ltd.
2013 - 2013
• Optimizing websites to rank higher on major search engines • On-page and Off-page optimization activities • Promoting social media profiles and pages • Promotion through social media platforms like Facebook, Twitter, etc. • Engaging people on social media and figuring new ideas to do it • Creating a buzz for Brands
Media and Marketing Manager
2013 - 2014
• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications, and public relations program that will enhance the organization’s image and position within the marketplace and the general public. • Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance. • Ensure effective management within the marketing, communications, and public relations function, with provision for succession.
Birds Eye Systems Private Limited
SEO Analyst and Developer
2014 - 2015
• Perform keyword research in coordination with Company's business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Implement link building campaigns in coordination with firm goals • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Research and administer social media tools in support of company's social media strategy • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance firm goals • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project development, timelines, and results • Work closely with the other team members to meet firm's goals
Digital Marketing Consultant
2015 - Present
• Plan and execute all web, SEO/ASO and social media advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Brainstorm new and creative growth strategies • Identify trends and insights, and optimize spend and performance based on the insights
Appen Butler Hill
Independent Consultant - Social Media Evaluator
2016 - 2016
I review web content, using a web application to support the measurement of search data relevance.