Responsible for planning and executing digital marketing Ad campaigns through LinkedIn, Facebook, Google Ad-words, Twitter and other platforms.
● Manage email marketing campaigns: setup email sequence customized to target audience
● Analyze data to determine campaign efficiency and improvise the campaigns for lead generation
● Develop social media publishing calendars to ensure balance of messaging across audiences, channels and business goals. Ensure efficient execution of planned calendar.
● Accountable for Search Engine Optimization - Continuously strive to increase the traffic and conversion on the Company's website.
● Generate content for blogs and other social media posts on a regular basis
● Track and report company and competitor social media activity