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The goal was students admission. I performed the following activities 1 Analyses complete website using SEO and Google tools and work accordingly. 2 Analyze user behavior using Google Analytics and create an action plan. 3 Track and solve errors using Google Webmaster. 4 Use schema code for better SERP result. 5 Create quality backlinks like bookmarking, blog post, image, video, ppt and infographic submissions. 6 Check keyword ranking on a weekly bases. 7 Prepare a monthly progress report of a project for the client. 8 Send email and SMS to the leads for conversion.