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SOCIAL MEDIA & ITS RELEVANCE, GROWTH & IMPACT
Title of the White Paper : SOCIAL MEDIA & ITS RELEVANCE, GROWTH & IMPACT This document shows examples of how the people in Israel and Iran used the Social Media platform to communicate with each other, when both their governments were against each other and an eminent war situation was at hand. Then we go on to see some of the positive and negative impacts of Social Media and then to define the various Social Media platforms, their use and shortcomings.
HOW MARKETERS CAN WIN ON THE DIGITAL FIELD - FIFA 2014
The opportunity that this year’s FIFA is just a glimpse of the giant promotional platforms available to marketers. The future is only going to be bigger and gigantic. The focus should be on using digital technology to create shareble experiences around the World Cup to convey the brand story. William Scougal, Head of Brand Strategy, Twitter, says the key question for marketers looking to commercialize the platform next summer is, “how can I make my posts provide something extra that genuinely impact people’s lives for the better”.