Video and Content Marketer 📹
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I work with individuals, SMEs, video producers, creators and Apps. I pride myself in helping businesses build their content strategy, drive SEO, and create and informational architecture that enables ROI-driven decision making. The internet presents everyone with the opportunity to provide unique solutions to people all over the world. This is what drives me to continue to help startups and brands that seek to grow their presence online.
Book My Forex Pvt. Ltd.
2013 - 2013
• Optimizing websites to rank higher on major search engines • On-page and Off-page optimization activities • Promoting social media profiles and pages • Promotion through social media platforms like Facebook, Twitter, etc. • Engaging people on social media and figuring new ideas to do it • Creating a buzz for Brands
Media and Marketing Manager
2013 - 2014
• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications, and public relations program that will enhance the organization’s image and position within the marketplace and the general public. • Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance. • Ensure effective management within the marketing, communications, and public relations function, with provision for succession.
Birds Eye Systems Private Limited
SEO Analyst and Developer
2014 - 2015
• Perform keyword research in coordination with Company's business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) • Implement link building campaigns in coordination with firm goals • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Research and administer social media tools in support of company's social media strategy • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance firm goals • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project development, timelines, and results • Work closely with the other team members to meet firm's goals
Digital Marketing Consultant
2015 - Present
• Plan and execute all web, SEO/ASO and social media advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Brainstorm new and creative growth strategies • Identify trends and insights, and optimize spend and performance based on the insights
Appen Butler Hill
Independent Consultant - Social Media Evaluator
2016 - 2016
I review web content, using a web application to support the measurement of search data relevance.