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  3. Namita Awasthi

Namita Awasthi

Content Writer and Strategist

Uttar Pradesh, India |

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Last Signed in: 27 Nov, 2017
November, 2017
15 Year


I am an experienced Content Writer and Strategist who can create high-quality, business-oriented content that can help you achieve your business goals. I have more than 15 years of experience in building content for a wide range of industries and functions. Being an engineer and a management graduate, I have a deep understanding of the business environment. It enables me to produce quality content that focuses on your current goals and can help you achieve quantifiable results. I think "good content" is a balance between two sides - business and the audience. The key question that needs to be addressed by any content writer is "How to create content FOR THE BUSINESS that can ENGAGE THE AUDIENCE without losing focus on either? " I have worked with the global audience and this has enriched my writings deeply. As far as my work methodology is concerned, I always start with a thorough research of content that needs to be presented. My aptitude for market research coupled with my experience of working in a leading Market research agency enables me to conduct quality research and produce relevant content. On a personal front, I am an adaptable and result-oriented person who is a quick learner with strong logical and analytical abilities. This has helped me achieve 100% success in all tasks or projects that I have undertaken. I have a passion for writing and communicating, so delivering quality content is as important for me as it may be for you. Also, I believe in building a long-term association so that you can fall back on me for all your short/long projects and queries. In my 15 years of writing experience, I have worked on a wide range of materials some of which are listed below: - - Marketing & Sales collateral like brochures, one sheets, presentations, case studies, tag lines, etc. - Internal and External Website content - Email and Awareness Campaigns - Product Launch Materials - Online and Video training - Help systems, Manuals and Technical Documentation - Templates, Processes and Procedures - Surveys and Questionnaires I have been working in the Corporate world for the last 20 years and am now looking to start work as a freelancer.

Technical Writer


Exponential Interactive Inc

Intranet and Digital Workspace Manager
2016 - 2017

Work involved understanding the company’s information and communication needs and deploying tools that could meet those needs. Was responsible for managing the Intranet and other collaboration tools used in the company. Worked on the implementation of enterprise-wide wiki by deploying Confluence, collaborating with users for content, conducting employee trainings & ensuring smooth transition. Also worked on documentation of the global Asset Management process.

Exponential Interactive Inc

Content Manager
2013 - 2016

Responsible for handling content requirements of different departments within the company. Worked with IT team for Intranet (SharePoint) content, HR team for Trainings and Internal Communications and Engineering team for generation of web-based help systems.

Exponential Interactive Inc

Senior Marketing Lead
2010 - 2013

The role involved creation of content for sales and marketing team in form of brochures, one-sheets, presentations, case studies, campaign materials and website content. Was also responsible for collecting competitor data from third party sources, analyzing trends and making graphical reports for the marketing team.

Exponential Interactive Inc

Content Lead
2006 - 2010

Worked on projects in the company’s lead management business. Was responsible for managing a fleet of technical writers and generation of SEO friendly content.

eDynamic Pvt Ltd

Technical Writer
2005 - 2006

Responsible for handling all internal and external content requirements of the organization. Strategizing and writing content for Collaterals, case studies, whitepapers, company brochures, website content, campaign leaflets, marketing emails, print mailers and pricing sheets. Successfully led company’s website relaunch project. Wrote SEO friendly articles for client projects.

Ampersand Info-Tech Pvt Ltd

Project Manager/Quality Manager
1998 - 2002

Designed and implemented Quality Processes for software development process in accordance with the SEI-CMM standards. Set up the entire quality documentation from scratch which included templates, procedures and guidelines. Conducted corporate-wide trainings on quality processes and documentation techniques. Also involved in preparing proposals, product presentations, user manuals and help documentation.


Business Development Executive
1995 - 1996

Responsible for making proposals and marketing IT solutions to transportation and hospitality sectors. Established MoUs with certain major organizations for IT solutions in hospitality sector.

IMRB International

Research Executive
1994 - 1994

Designed and managed market research projects for various clients. Job involved all activities in project life cycle ranging from making proposals, designing research, budgeting, project execution to preparation of reports. Worked on both qualitative and quantitative researches.


Institute of Engineering & Technology, Lucknow

B. Tech (Computer Science)
1988 - 1992

Institute of Management Technology, Ghaziabad

MBA (Marketing and Systems)
1992 - 1994
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Technical Writing
Content Writing
Web Content
Content Management System (CMS)
Microsoft Sharepoint
Internet Marketing
Market Research
Microsoft Visio


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