Analyst with 7 years experience in advanced Excel, R and secondary research
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Seven years experience in CPG, Retail, IT, Defense, Paper products and other domains. Worked in different spears of Consulting, Analytics, Primary and Secondary Research, and MIS. Presently associated with Progressive Media Group, preparing and publishing analytical reports of defense industry in various countries and market opportunities in defense sectors. Previously worked on SWOT profiles of companies in operating in Retailing, Consumer Packaged Goods / FMCG, Information Technology, Construction and Travel and Tourism. Developed and managed a team of 15 associates and MIS responsibilities in Progressive Media Group. Worked as a single point of contact for capsule QC, internal MIS, Vendor Management and MIS of overseas sales teams. Demonstrated capabilities of using advance Excel, Salesforce.com, Google Analytics and Web Trend Tool (website traffic reporting). Prior to this, worked on sales analytics, Retail shelf space analysis, customer share of wallet analysis, consumer buying patterns, sustainability analysis, deal/promotional analysis for Kraft Foods (World no 1 CPG company). Focus areas were various retailers in US and competition analysis. Demonstrated ability in preparing PPT presentations with insights for Top Level Management. As a Strategic Consultant, was involved in process improvements, marketing network establishment, tender process improvements, and Advertising. Conducted survey and interviews as part of research. Specialties: Market Analysis, Strategic Marketing, Primary and Secondary Research, Quantitative and Qualitative Analysis, Analytics, Advertising, Brand Management, CRM, and MIS.
Progressive Digital Media Group
2010 - Present
Presently associated with Strategic Defence Intelligence. Preparing industry research presentations and reports on various Industries and industry dynamics. Preparing MIS reports on Web statistics using Google Analytics and Web Trends Tool. Preparing Sales team CRM reports using Saleforce.com. Profiling the Companies across various Industries using secondary research. Strategic Analysis of the companies to determine Strengths, Weakness, Opportunities and Threats (SWOT). Competitive analysis of companies across various sectors such as, Pharma, Construction, CPG, Retail, Information Technology and Government. Handling team of 15 Associate Analysts and Researchers. Managing multiple vendors and deliverables, and MIS. Quality Check and finalizing the industry reports and company profiles for publishing. Extracting data from Hoovers, Thomson Reuters, Gartner, Forrester and other online databases.
Tata Consultancy Services
Market Research Analyst
2008 - Present
CPG - Packaged Foods Industry Providing valuable insights and recommendations to support Client's Strategic Marketing, Sales Initiatives and Business Improvements. Conduct statistical analysis of Scanner (RMS) and Consumer Panel Data to support Client's Strategic Initiatives and make analytical presentations. Analyze and provide insights on Consumer Buying pattern, Attitudinal Trends and Psychographic behaviours using Scanner and Consumer Panel Data using statistical analysis of RMS Data and Consumer Panel Data. Analyze and report product, category and competitor sales patterns across various retailers in the US using Nielsen RMS and Consumer Panel Data. Preparing comparative reports and presentations of retailers and shelf space optimization analysis. Ensure Client Servicing requirements are met while building a client relationship. Develop and Understand specification documents/guides. Create Frameworks based on Client requirements to facilitate granular analysis for the identification of the Target Consumer. Conduct training with client associates, build and maintain ongoing business partner relationships with client contacts.
Nalanda Associates Pvt. Ltd
2006 - Present
Role: Member of Transformation Reforms Implementation and Monitoring Cell administering the restructuring and formation of Paper Products Division; an AP Government Undertaking. In-charge of Brand Management, Marketing, revamp of Product Portfolio and MIS. Notable Accomplishments Significant contribution in formulating strategies and business policies. Efficiently carried out Market Analysis of the Notebooks in India specifically in Andhra Pradesh and neighbouring states for Brand "Lepakshi Nandi". Instrumental in designing proposals & presentations for new business and also developed and conducted various CRM Programs. Instrumental in formulating Marketing and awareness programs for promotion & Brand building such as advertising in News papers, TV, Radio, Hoardings, Bus stand & Railway stations Sign boards etc. throughout AP state. Noteworthy role in conducting various promotional activities for Brand promotion of "Lepakshi Nandi" Notebooks. Successfully organized survey of the Market outlets, Distributors & dealers for setting up of Distribution Network covering overall AP state. Designed several discount offers and other promotional activities for enhancing sales operations.