Subhra Prasanta Das
13 years of extensive work experience in different aspects of media (Journalism/ Digital and traditional marketing/ events/ research) in UK and India.
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I am Subhra Prasanta Das, a hardworking and versatile media professional who constantly yearns for more and more learning as her professional experience and knowhow enriches with each passing day. I have completed my MA in Mass Communication from the University of Leicester, UK in 2010 and have overall 13 years of extensive work experience in different aspects of media (Journalism/ Digital and traditional marketing/ events/ research) in UK and India. Currently working as a senior reporter with The Statesman, an English daily newspaper founded in 1875, India. I cover stories of human rights, lower courts, specials requiring investigation but I cover other important issues and city reporting as well. I have done book reviews and have written an editorial for an international online news website too. My international professional and academic exposure have enhanced my understanding of the needs of domestic as well as international readers/viewers keeping in mind the cultural and societal differences and requirements. If the need be, I can smoothly mingle my writing, investigative and editing skills with digital marketing techniques. Review of my credentials will confirm that I am capable of serving as the catalyst for achieving revenue objectives and organic growth through effective contributions. My goal is to transit my enthusiasm, creativity and experience into a position, where I continue to provide the strategic and tactical leadership critical to retaining valued customers of an organization. I am certain that my presence in your team will prove to be beneficial to your organization. Links to a few of my writings - 1. http://www.theoslotimes.com/violence-against-women-in-india/ 2. http://www.thestatesman.net/news/49887-nota-a-favourite-among-sex-workers.html 3. http://www.thestatesman.net/news/51338-Huge--no--of-consumer-dispute-cases-pending.html?page=2 4. http://www.thestatesman.net/news/41900-muthoot-finance-violating-rbi-norms.html 5. http://www.thestatesman.net/news/56459-Muslims-still-wary--but-hold-out-hope.html 6. http://www.thestatesman.net/news/59985-how-a-trio-has-triumphed.html 7. http://www.thestatesman.co.in/news/61647-The-dying-art-of-restoration.html 8. http://www.thestatesman.net/news/62982-cops-plan-steps-to-take-on-taxi-refusal-menace.html 9. http://thestatesman.net/news/12631-Passion-for-education.html Blog name - http://subhrad80.wordpress.com/ Thanks and Regards Subhra Prasanta Das
Hutchison Telecom East (Vodafone)
Back Office Executive (Customer Care)
2004 - 2005
Daily generation of reports and the same mailed to the Head Office. Generation of Daily Sales Report. Service provisioning and registrations of New Connections in the system. Daily reconciliation of stock & maintenance of the report. Good knowledge of CRM & Billing.
STAR TV, Mumbai, India
Sales and Traffic Executive
2005 - 2009
AD-Sales • Maintaining updated records of consumption, providing information on program changes, managing inventory with Traffic & agencies, managing sponsorships and deadlines. • Preparation of bookings, sponsorship paperwork, checking of logs, protecting revenue in the same month for schedules facing inventory issues. • Generation of revenue reports, MIS & other management reports. • Devising Branding and Sponsorships. • Analysis of various reports containing the spends of various clients on different time bands, different programmes and different channels, comparison of reach and share of different channels and different programmes at different time slots from those weekly reports.
STAR Advertising Sales Ltd. (Wholly owned subsidy of NEWS Corporation), London, UK
Marketing, Traffic and Presentation Executive
2010 - 2012
Social and Digital Media Marketing • Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, Podcasts, wikis, RSS, social bookmarking, discussion forums and community software). • Experience with social media monitoring tools, online monitoring and measurement platforms like Omniture, Facebook Insights, YouTube Insights, Google Analytics, Klout, Twenty Feet, Hoot Suite, Tweet Deck, Social Mention etc. • Strategize and implementation of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), Social Media Optimization (SMO) methods to maximise incoming traffic, effective keywords selection, improve visibility and ranking of the company websites. • Manage social media campaigns and day-to-day activities. Duties include designing website layout, online advocacy, writing editorials and feature stories, community-outreach efforts, promotions etc. • Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results. • Graphic designing and video editing (commercials and promos) editing. PR • Managed Market Research projects that studies target markets opinions of specific products and services. These projects include print and online surveys and require the analysis of the data. • Preparation of all news releases, maintained media mailing and contact lists, and act as company spokesperso
The Statesman, Kolkata, India (an Indian English daily newspaper founded in 1875)
2013 - Present
Beat – Human Rights, Lower Courts, investigative special stories. • Seeking out and investigating stories via contacts, reports. • Gathering facts, writing and researching accurate stories. • Writing features, book reviews. • Interviewing people in a range of different circumstances to gain additional insight and record information • Building contacts to maintain a flow of news in my specific area. • Processing images and editing. • Adept storyteller who treats news, features and other events with equal passion and thrives within the deadline-intensive, 24x7 newsroom environment.