I am an Assistant Professor in the area of Marketing and Strategy at a premier B-School in India. I carry 9 years of research and teaching experience. I have conducted scientific research in the area of marketing (e.g., travel and tourism marketing, online marketing, and sensory marketing), the outcome of which has reflected in terms of high quality publications in international journals of well repute (most of my published works are in SCOPUS listed and ABDC listed journals). I am very proficient in conducting data analysis using advanced multivariate techniques like factor analysis, cluster analysis, discriminant analysis, linear regression, experimental design, conjoint analysis, and ANOVA. I have also done predictive modelling works using SEM (Structural Equation Modeling) and PLS (partial least squares). Prior to joining IBS in 2010, I worked as an analyst in renowned KPO firms in India and my profile included conducting business research and report preparation for multiple companies and industries. I am also proficient in handling secondary databases like LinkedIn, OneSource, Factiva, Bloomberg, and Hoovers.