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NERL Digital marketing

FIXED PRICE : 50,000 - 100,000 Rs. Ad Planning & Buying Posted: 03rd Mar 2020 Ends: 17th Apr 2020 11 Proposals
Scope for Digital Marketing Our current and urgent requirement is increasing audience base / followers across our existing platforms (Facebook, LinkedIn and Twitter) through awareness creation and directing that traffic...
Scope for Digital Marketing Our current and urgent requirement is increasing audience base / followers across our existing platforms (Facebook, LinkedIn and Twitter) through awareness creation and directing that traffic towards our website. We also want to explore the possibility of generating business queries and directing it towards our helpline. In other words, direct business impact in the next leg if the first requirement is achieved by the agency. We expect the following from your agency, at the moment: • Increasing the audience for our digital content across Facebook, Twitter and LinkedIn keeping in mind the following:  Only focus on our key ecosystem participants like Depositors, Warehouseman/WSPs, Bankers and relevant Government organizations  Target key associations/groups active online which involve the above mentioned audience  Key organizations/institutions:  WDRA – Warehousing Development and Regulatory Authority  NABARD  ASSOCHAM  FICCI  CII  Chamber of Commerce  Key trade associations of commodities tradeable on the Exchange like Soyabean, cotton, etc.  APMC Mandis  CWC – Central Warehousing Corporation  FCI – Food Corporation of India  NAFED - National Agricultural Cooperative Marketing Federation of India  SFAC - Small Farmers’ Agri-Business Consortium  World Bank  Food and Agriculture Organisation (FAO), UN  All Major Banks of India  RBI  Agri and Finance Ministries of India • Launch our NERL Animation explainer video on the digital platforms gaining maximum traction and reach for the same • Develop content for these platforms keeping in mind the audience and also push existing content like the Corporate Film, Client Testimonials and Animation • Consistent awareness campaign on educating our stakeholders on eNWR and its benefits and increasing brand recall and association with eNWR for NERL. The audience should directly connect eNWR with brand NERL when they hear or see it. • All of the above should be done with the key intent of driving traffic towards our official website Sharing some information (attached) on our company that could probably help you understand our business a little. Our official website link: https://nerlindia.com/ Twitter: @nerl_repository Facebook: National E-Repository Limited – NERL @nerlrepository LinkedIn: Link We are an NCDEX group company and regulated by The Warehousing Development and Regulatory Authority (WDRA) of India. Our main value chain participants consist of Commodity Depositors (Farmers, traders, food processors, etc.), Warehouse Service Providers (WSPs) and Bankers. We are a Repository (similar to Depositories like CDSL in the Capital Market) for generating electronic warehouse receipts also called as eNWRs (electronic Negotiable Warehouse Receipts). ------------------------------------------------------------------------------- Additional Information Added on 3rd Mar, 2020 **************************** Only looking for partners based out of Mumbai for this Mandate. ****************************
Client: anisha.nerl87
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